Your website is a passive marketing tool, always there serving your business. Websites mean different things to different businesses but the common thread is that you don’t want to pay too much for it. In equal measure, you get what you pay for in some cases and going for something too cheap means getting an inferior service. Having a website that performs badly, falls over, or isn’t reflective of your brand can do just as much harm as good. Following basic rules of search engine optimisation and registering your site with search engines such as Google and Bing can make a big impact too.
Traditional hosting vs. the modern web
In years gone by, traditional web hosting companies had free reign over their pricing and offered the features that suited them. In the era of public cloud, there are many options available to you for web hosting including Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) depending on the level of control you need. High flying services like global distribution, load-balancing, high availability, and more are all within the grasps of the smallest of companies right up to global enterprises.
As the web evolves, so do the standards on which the web servers and the users accessing those sites support and recommend. Delivering even a basic corporate presence over a secure connection using HTTPS, for example, is now considered the norm and what is expected. Configuring that secure connection to further protect the consumer or minimising your page sizes to improve mobile device performance can dramatically improve the experience of your site.
Web hosting has a lot of tie-in with our Service Modernisation service offering because by making the most of what the public cloud can offer you can not only improve your service but also reduce your costs.
Conduct a no impact review
At Arcible, we understand all these things. We can review your current website, your hosting platform, and what you pay for that service, and in turn make recommendations for leveraging the public cloud to host the website and things you can do to make improvements. We can even help you set up monitoring so that you get alerted if ever your website goes down so that you know it first-hand, not when a customer calls to tell you about it.
If you think that it’s time to give your website a bit of TLC then speak to us and see what we can do for you. Our own website is built using a number of these platforms and technologies so we would be happy to give you a tour.